What: Digital Activation
Role: Creative Lead / Copywriter

This world-first fund-raising tool was a proactive pitch we put to UNICEF.

It’s a custom-built web page that harnesses your computer’s processing power to mine cryptocurrency.

The Hope Page garnered global attention, appearing on Mashable, The Verge, and Forbes, as well as all major national media outlets in Australia.

It also won us a few pieces of metal at the Clio Awards and New York Festival.