What: Experiential
Role: Creative lead / Copywriter

The new Peugeot 108 launched in the Nederlands with eight customisable design themes, for different types of people. 

We created a series of roadshow events and an online tool that invited people to project their lives on to a Peugeot 108 via Facebook connect.  We then matched a design theme to their unique online presence.

This campaign turned a mass produced car into a much more personal possession.