What: Social Content / Live Event
Role: Copywriter

#queertiktok is a safe space for LGBTI+ kids around the world.

So this year, when The Sydney Gay and Lesbian Mardi Gras parade got hit by strict Covid restrictions allowing only a handful of people onto each float, it made sense to get TitkTok to invite their entire global queer community onto theirs.

Our integrated social campaign let people from around the world dance on our digital podiums and it became the headline act in the Mardi Gras parade.