What: Social Content
Role: Creative Lead / Copywriter

The Society is a post-apocalyptic Netflix Original Series, where a bunch of teens re-create a society of their own from scratch.

To promote the show, we created Cards Against The Society - an expansion on Cards Against Humanity - using plot points from the show to pose difficult teen-angsty questions, along with messed up answers.

Not only did we send the game out to influencers to create content with, but the cast also played the game on their press junket as well.

The end result: social content that was Grade A toilet humour. A perfect fit for the target audience.