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Justin Schoenmaker

Ideas. Copy. Direction.

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McDonald's Spicy Nuggs

What: Social Content
Role: Creative lead / Copywriter

McDonald’s released a new Spicy Range of chicken nuggets, at around the same time as Valentine’s Day.

So, we made ‘em just a little hot and horny.

We still have no idea how we got away with it, but it was one of their most shared social campaigns of 2019.