What: Outdoor Activation
Role: Creative Lead / Copywriter

This fun little proactive idea is based off a super simple insight - pet owners love playing with their dogs.

In this outdoor activation, we doused branded tennis balls in pheromones and hid them around off-leash dog parks. Doggos who found them and brought them back to their owners could then redeem them at the nearest Petbarn for toys or food. Pamphlets, full page press ads and proximity OOH ensured Dig To Redeem was the community event of the weekend.

Store owners were delighted by the volume of new customers literally walking through their doors for the first time, along with their equally happy humans in tow.