What: Social Activation
Role: Creative Lead / Copywriter

Adidas invited us to work with Manchester United FC to promote the fully-customisable ZX Flux.

We created a sneaker design competition that let the players show off their shoe design skills, and then invited teens to do better than their heroes. All of this was done via the ZX Flux shoe design tool.

Teenage fans could win the shoes designed by the players, but the real prize was to have your shoe design become the official casual sneaker of Manchester United FC.