What: Creative Think Tank
Role: Creative lead / Copywriter
Grolsch needed to re-connect with its audience of creative urban professionals. We proposed an authentic, grassroots solution.
The Grolsch Greenhouse is a branded, shared workspace in one of Amsterdam's best creative hubs. It brings together creative thinkers from all different disciplines, and together we workshop creative ideas and insights, while riffing on creative culture generally.
Participants become part of an extensive network of like-minded creative professionals, while Grolsch gains unprecedented insight, branded content, and entry into the sub cultures of its core audience.